Executive creative leader — global brand systems, integrated campaigns, and high-performing teams at scale.
§ Positioning
Creative leader with 10+ years building global brand systems, integrated campaigns, and creative organizations across retail, luxury, and editorial — from Walmart to Indigo, ELLE, and FASHION.
I operate at the intersection of strategy, brand, and business — translating insight, behavior, and cultural signals into creative work that resonates deeply and performs commercially.
§ Experience
- ✦Lead tier-1 integrated campaigns across TV, digital, social, and 400+ retail stores — connecting merchant priorities and performance data to creative that delivers on business objectives.
- ✦Own $5M+ annual creative budgets across TV, OLV, social, and influencer — aligning investment with performance and brand impact.
- ✦Bridge global and local strategy — adapting Walmart U.S. direction into culturally relevant, insight-driven storytelling for the Canadian market.
- ✦Build and lead high-performing teams of 40+ internal and agency partners across creative, PR/activation, and production.
- ✦Architected national seasonal signage systems that unified 400+ stores, strengthening brand recognition and cutting production cost and time.
- ✦Drive centralized creative operations and process improvements that elevate quality, speed, and cross-functional alignment at scale.
- ✦Led integrated 360° campaigns across retail, digital, and social — connecting storytelling to key commercial and seasonal moments.
- ✦Reimagined social content strategy — growing audience by 100K+ and lifting engagement through insight-driven storytelling.
- ✦Partnered with private label to evolve the Love & Lore brand, contributing to 250% YoY sales growth.
- ✦Defined visual identity systems for IndigoKids sub-brands, bringing clarity and cohesion across the portfolio.
§ Editorial & Luxury Creative
Fashion editorials and branded content bridging global standards with local relevance. Contributed to ELLE Canada's #1 national fashion magazine position.
Led art direction across multiple national titles — balancing distinct brand voices within a cohesive creative standard across print, digital, and social.
Co-led the magazine's redesign, establishing a more modern visual system. Directed editorial as both designer and writer.
§ Capabilities
§ Education