Open to Director, VP & ECD roles · Remote or US relocation
Brand systems.
Creative operations.
Retail at scale.
Positioning
I build the systems, teams, and operating models that let global brands ship consistent, high-craft creative at retail speed — across every channel a customer touches.
Currently
Senior Manager, Creative Design at Walmart Canada — leading integrated campaigns across TV, OLV, social, digital, photography, and PR in partnership with Cossette, SJC, and APEX. Previously Creative Lead at Indigo Books & Music, with earlier design and art direction for ELLE Canada and FASHION Magazine.
§ Selected Work
Campaigns, systems,
and moments.
Walmart Canada
Holiday 2025 — Trusted Holiday Companion
Walmart Canada
Back to School 2025 — A Series of Firsts
Walmart Canada
EDLP 2025 — Building Ownable Brand Cues
Walmart Canada
Back to School 2024
Walmart Canada
Ivy by Walmart Canada
Indigo Books & Music
Holiday 2019 — Incredible Gifts, Inspired Moments
§ Capabilities
What I lead,
and how.
The through-line across a decade of retail and editorial work: turning creative intent into repeatable systems, and systems into campaigns that hit both brand and business.
Global & Retail Brand Systems
Codified visual, verbal, and experiential frameworks that scale across markets, channels, and store formats — with governance that lets in-house and agency partners execute without dilution.
Creative Operations
Operating models, intake, resourcing, and review rituals designed for volume without losing craft. Multi-agency orchestration across TV, OLV, social, digital, photography, and PR.
Integrated Campaigns
End-to-end leadership from strategy and concept through production and channel activation. Emotional storytelling paired with functional utility — brand and business, together.
Retail Brand Experience
Translating brand into in-store, out-of-store, and connected retail — from set design and wardrobe to app, OOH, and PDP. Consistent brand cues at every touchpoint.
Creative Strategy
Reframing category conventions into ownable creative platforms — like recasting Back to School as a series of firsts, or Holiday as functional helpers powered by the app.
Team & Studio Leadership
Building and growing in-house creative studios. Coaching designers, art directors, and producers into confident operators who ship at retail speed.
§ Experience
A decade
in retail & editorial.
From national editorial pages to Canada's largest retail brand — a progression through hands-on craft, team leadership, and enterprise-scale operations.
Leadership philosophy
I believe the best creative leaders don't just make great work — they build the systems, rituals, and trust that let great work happen repeatedly. My approach centers on clarity of vision, operational rigour, and coaching teams to ship with confidence at the speed retail demands.
§ Let's talk
Building the
next brand chapter.
If you're building a brand system, restructuring a creative org, or looking for a senior operator to lead your next brand chapter — I'd love to hear from you.