Incredible gifts,
inspired moments.

Positioning

Concepted joyful, intimate tableaus for Indigo's holiday season — set against a modern Nordic backdrop that was clean and cozy, so the gifts could hold the spotlight. Oversaw the campaign end-to-end for CEO Heather Reisman's brief.

Client: Indigo Books & Music
Year: 2019
Role: Creative Lead
Scope: Integrated · All channels
Brief from: Heather Reisman, CEO

Indigo Holiday 2019 family traditions key visual

Fig. 01 — Holiday 2019 · Family traditions

§ 01 — Brief

Inspired
moments.

Heather Reisman wanted to communicate the inspired holiday moments that connect us all — the small, universal rituals that make the season feel like the season, without leaning on holiday cliché.

§ 02 — Craft

Joyful,
warm, universal.

Built visuals around joyful, loving, warm tableaus that felt intimate and universal at the same time. Chose a modern Nordic backdrop — clean and cozy — so Indigo's curated gifts could hold the frame.

§ 03 — Delivery

Concept to
every channel.

Oversaw the campaign from concept through production, carrying the vision across in-store, digital, social, and out-of-home surfaces without losing the intimacy of the original tableaus.

§ Gallery