Stay on
budget.

Positioning

Continued the perception shift toward quality at accessible prices during a high-consideration retail moment — while pioneering Walmart Canada's first AI-integrated photography workflow and a sustainability-first signage system.

Client: Walmart Canada
Year: 2024
Role: Manager, Brand Design
Scope: Integrated campaign · Photography · Signage

Fig. 01 — BTS 2024 · Editorial photography

§ 01 — Innovation

AI-integrated
photography.

Led the brand's first-ever integration of AI technology into the photography pipeline — cutting costs traditionally spent on photoshoots and set builds, without compromising the editorial polish the category demands.

§ 02 — Sustainability

Signage,
responsibly.

Introduced a sustainability-first approach for all in-store signage, aligning the campaign with Walmart's commitment to environmental responsibility — a system, not a moment.

§ Results